Organizations seeking to improve user engagement continue to invest in fan pages on social media platforms anticipating that in a progressive global marketplace users will utilize these technologies, which will enhance organizational competitive advantages. With the steady growth of the number...

Social media platforms are becoming desired and efficient communication channel in a variety of markets. As a result of that, fan pages on social media platforms are now playing a central role in customer-firm interactions and firms are scrambling to come up with social media strategies for...

Organisations continue to invest in fan pages on social media platforms to improve user engagement. However, less than 1% of fans actively engage with brands online (Nelson-Field et al., 2012). Though a firm fan page has become an integral part of any firm's social media strategy, we are yet to...

Knowledge management and data mining techniques have been widely used in many important applications in both scientific and business domains in recent years. The importance of forecasting has also been exposed in many practical zones. Considering that accurate forecasts are the base for correct...

In order to implement customer knowledge management concepts, companies need to deploy several mechanisms through the development and integration of currently available ways. Although customer knowledge management has been discussed in various circles, fewer studies have tried to discover a...

Nowadays, knowledge is the only resource that has the capability of offering competitive advantage and continuous improvement for supply chain partners. Thus, we should identify the enterprise key knowledge. In order to create new knowledge, supply chain partners are involved in continuous...

Purpose – Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active...

Computer games have become an important part of consumer culture. Moreover, they drive cultural and societal advancements that serve and benefit postmodern consumers. In this introductory article to the special issue, we discuss recent developments and outline research directions that will...

Social media has transformed the way tourism-related information is generated and distributed. While previous studies have focused largely on the benefits of social media for tourism management, there is an emerging recognition of the downside of social media through the enablement of enhanced...