Tourism researchers are feeling mounting pressure to answer an increasing number of questions from external agents which challenge the ability of their findings to deliver tangible change. Delivering Tourism Intelligence demonstrates that good academic analysis can deliver quality implications...

In this study, the effect of normative beliefs and tourists' experience of traveling to different places on their loyalty to the destination is investigated. In this regard, 150 questionnaires were randomly collected from tourists who had traveled to Ardabil in a 20-day period in the summer of...

The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second,...