Purpose: The main purpose of this research is to investigate the role of online communities to develop the brand value and consumers’ attachment with the green products. Also, the paper aims to study the role of brand credibility as a mediator towards the brand offering green...

Studies on the impact of futures introduction on the volatility of the underlying index report no increase in the spot volatility after the futures introduction. However, the prior studies do not comment on how exactly the information transmits from the futures market to the spot market. This...