Change management is a popular way of implementing planned changes in large organizations or businesses. The idea of change management focuses on investment and planning, including the need to get employees on board with a change before it is implemented and to support the change in terms of...

As a result of the COVID-19 pandemic, many businesses have incurred losses or shut down entirely. At the same time, however, COVID-19 has ushered in new opportunities for some people, notably micro-influencers, whose low overheads make them extremely appealing to companies whose advertising...

In the wake of the COVID-19 pandemic, influencer marketing has snowballed into a big phenomenon when businesses around the world are trying to use influencers to promote their products and services. However, even though influencer marketing is a craze in the market, the engagement rate and...

The current study investigates and establishes the factors that lead to short-term orientation strategies in western organisations. Moreover, this study used questionnaire-based surveys to assess the relationship between these factors and what it would take for the organisation to move to a...

Using literature survey and analysis, this study assessed consumption behavior changes induced by the COVID-19 pandemic and the possibility of retaining them after the pandemic. Financial uncertainty and loss of welfare sources triggered saving behaviors. Some people binged on media products...