In this study, we analyze the Finnish retail industry in 1945-1995. Triangulating the major developments in society, technology, and firm-level strategic choices, we identified extensive variation in the sources of competitive advantage over time. We found that the structural and...

The notion that evolution is blind has somewhat hindered the integration of strategic choice to explanations of firm evolution. However, this article argues that it is mainly the Darwinian notion of survival selection that has difficulties in accommodating strategic choice. In contrast, another...