Considering restrictions on alcohol advertising, public policy-makers around the world cite a set of studies conducted … by alcohol and addiction researchers on the effects of alcohol advertising on alcohol consumption. These studies suggest … that advertising is a cause of increased alcohol consumption, especially among adolescents. The aim of the present article …

In 2003, the alcohol beverage industry spent more than $1.6 billion on advertising in measured media outlets, including … for alcohol ads placed in 28 magazines in 2001-2003. Specifying a demand function for advertising space, Poisson and … demonstrate that alcohol advertisers are targeting youth. Adult audience size and price are key variables affecting advertising …

; mis-measurement of advertising; simultaneous equations bias; and inadequate attention to nonstationarity and dynamics …. This paper reappraises the relationship between alcohol advertising, price, and consumption in a manner which speaks to … evidence of cointegration between beverage consumption, prices, advertising, and real income. Elasticities obtained from the …

The purpose of this paper is to empirically estimate the effect of alcohol advertising on motor vehicle fatalities. The … concept of an industry level advertising response function is developed and other empirical issues in estimating the effects … of advertising are reviewed. The data set consists of quarterly observations, from 1986 to 1989, for 75 advertising …