; mis-measurement of advertising; simultaneous equations bias; and inadequate attention to nonstationarity and dynamics …. This paper reappraises the relationship between alcohol advertising, price, and consumption in a manner which speaks to … evidence of cointegration between beverage consumption, prices, advertising, and real income. Elasticities obtained from the …

The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol … consumption. The theory of brand capital is used to explain the effects of advertising on consumption. The industry response … advertising data. The approach in this paper to maximizing the variance in advertising data is to employ cross sectional data. The …

This chapter surveys the literatures on advertising bans and alcohol consumption or abuse, and advertising expenditures … industry advertising-sales response function. Selected results from survey-research studies of advertising and youth alcohol … behaviors also are discussed. The chapter concludes that advertising bans do not reduce alcohol consumption or abuse …

The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol … consumption. The theory of brand capital is used to explain the effects of advertising on consumption. The industry response … advertising data. The approach in this paper to maximizing the variance in advertising data is to employ cross sectional data. The …

Considering restrictions on alcohol advertising, public policy-makers around the world cite a set of studies conducted … by alcohol and addiction researchers on the effects of alcohol advertising on alcohol consumption. These studies suggest … that advertising is a cause of increased alcohol consumption, especially among adolescents. The aim of the present article …

Outdoor advertising is the main platform for advertising alcoholic products. While whether regulation of outdoor … alcohol advertising is effective remains unclear, the increasing use of online advertising in alcohol producers’ marketing … effectiveness of regulation of outdoor alcohol advertising and test whether online ads offset this effectiveness. Based on aggregate …