The main objective of this paper is to examine the preference of consumers towards flagship and flanker brands of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G), and identify the impact of various factors which influence the buying choices of consumers. Hair care and home care...

This paper provides the study of behavioral changes of Employees in the organization with respect to change. Last year there is a huge change in the Global economy was grappled with the most severe Financial Shock. Indicative the magnitude of the shock Economic slowdown and recession have hit...

This paper suggested the New dimensions of HR Role in global recession in the organization through surveys and case studies. Last year the Global economy was grappled with the most severe Financial Shock. Indicative the magnitude of the shock, Equity market volatility is at or unprecedented,...