The launch of Oreo cookies by Kraft-Cadbury India, a subsidiary of the US-based Kraft Foods Inc., created a storm in a milk-cup. It launched its world famous brand Oreo at a time when the premium biscuit category was getting increasingly competitive in India. In order to achieve success, Kraft...

Almost all large consumer goods companies operating in Bhutan actually operate through their Indian offices since India has a free trade agreement with Bhutan. Bhutan has a unique rural market structure, and the 4Ps (Product, Place, Price and Promotion) and 4As (Awareness, Availability,...