Dieses essential gibt einen fundierten Überblick über das Thema Brand Purpose und beschreibt den Wandel des Markenbegriffs von statischen Konstrukten zu dynamischen, partizipativen Ökosystemen. Im Zentrum stehen dabei der Brand Purpose sowie die Relevanz und Positionierung der Marke für eine...

This study examines how the occurrence of natural disasters in the U.S. influences investor interest in green assets and actual investments, focusing on inflows into green ETFs as a proxy for non-fundamental demand. Event study analyses demonstrate both increases in investor interest in...

Chapter 1. Background and Foundations—Sustainability, Fintech, Data Science, & AI -- Chapter 2. ESG Integration: Unveiling Risk and Driving Innovation in Sustainable Finance -- Chapter 3. It’s Changing. The Dynamics of the Modern World: Climate Change and Planetary Boundaries -- Chapter 4. A...

This study examines how the occurrence of natural disasters in the U.S. influences investor interest in green assets and actual investments, focusing on inflows into green ETFs as a proxy for non-fundamental demand. Event study analyses demonstrate both increases in investor interest in...

We study the impact of green investors on stock prices in a dynamic equilibrium model where investors are green, passive or active. Green investors track an index that progressively excludes the stocks of the brownest firms; passive investors hold a value-weighted index of all stocks; and active...

More and more investors apply socially responsible screens when building their stock portfolios. This raises the question whether these investors can increase their performance by incorporating such screens into their investment process. To answer this question we implement a simple trading...

We test the frequently made claim that SRI funds are conventional funds in disguise. For this purpose, we compare the portfolio holdings of SRI funds to conventional funds concerning their social and environmental standards. Our empirical study of US equity funds shows that SRI funds have a...

This paper empirically examines the theoretically ambivalent relationship between socially responsible investing (SRI) and stock performance. It extends the existing literature by considering both the US and the entire European stock markets as well as by using consistent world-wide corporate...