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Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957426
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne; Ramaswamy, Venkatram - 1994
Persistent link: https://www.econbiz.de/10000886776
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A review of recent developments in latent class regression models
DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000856806
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A latent class binomial logit methodology for the analysis of paired comparison choice data
Wedel, Michel; DeSarbo, Wayne - 1992
Persistent link: https://www.econbiz.de/10000831791
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A mixture likelihood approach for generalized linear models
Wedel, Michel; DeSarbo, Wayne - 1992
Persistent link: https://www.econbiz.de/10000837012
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A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel; Vriens, Marco; DeSarbo, Wayne - 1991
Persistent link: https://www.econbiz.de/10000823926
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Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
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Semiparametric estimation of (constrained) ultrametric trees
Wedel, Michel; DeSarbo, Wayne - 1996
Persistent link: https://www.econbiz.de/10000966941
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A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel; DeSarbo, Wayne - 1994
Persistent link: https://www.econbiz.de/10000917393