Identifying the drivers of relationship quality, satisfaction and customer loyalty has been the subject of much marketing research for over twenty years. However, there are a number of gaps in the literature, especially in understanding the nature of the drivers of customer loyalty over time. We...

This paper examines the strategic drivers of effective key account management (KAM) and their integration into the relationship lifecycle. Previous KAM initiatives have tended to be focused on the sellers’ perspective, resulting in bias, resistance and subsequent failure of many KAM systems....

This paper reports on a research study that aims to map the size and structure of the Co-operative and Mutual enterprise (CME) sector in Australia through the development of an Australian CME Index (ACMEI), that can provide a better understanding of these firms and their economic and social...

A major issue for many co-operative enterprises is the ability to raise capital to fund growth. Considerable attention has been given to facilitating access to non-member capital sources and managing and accommodating such financing. This paper examines the merits of a new financial instrument...

Purpose The study examined the management practices of owner-managers of small businesses who were seeking to grow their firms. It seeks to better understand their strategic thinking in relation to internal and external environmental issues.Methodology A sample of 204 owner-managers who had...