The nature of corporate change is different now from what it was a decade or more ago. Whereas organisational change was typically an initiative or project, today it tends to be an ongoing process, as organisations strive to keep abreast of turbulent environments. The corporate intranet has...

For most of its existence advertising has focused on attracting customers. More recently, enlightened organisations have recognised the need to expand their communications efforts to incorporate all stakeholders, not only end-users. The marketing literature has begun to address stakeholder...