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Forschungsinstitut für Absatz und Handel <Sankt Gallen>
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Thexis / Fachbericht für Marketing
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
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St. Gallen : Verl. Thexis
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1994 - 2007,1; damit Ersch. eingest.
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