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Models of markets
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1
The role of international
marketing
channels in economic development: A structural analysis of the effects of exporting and importing on economic level and basic needs.
Mullen, Michael R.
-
The University of North Carolina at Chapel Hill
International
marketing
is growing in volume and importance for firms. Consequently, the impact of international …
marketing
on society has also taken on additional importance. Distribution through international
marketing
channels, often … referred to as exporting and importing, is the most frequently researched aspect of international
marketing
. Many
marketing
…
Persistent link: https://www.econbiz.de/10009431626
Saved in:
2
Economic Uncertainty of Weight and Market Parameters for Advanced Space Launch Vehicles
Whitfield, Jeff A.
;
Olds, John R.
-
1998
This paper reports the results of a study that evaluated the economic risk inherent in market variability and the uncertainty of developing weight estimates for an advanced space launch vehicle program. The purpose of this study was to determine the sensitivity of a business case for advanced...
Persistent link: https://www.econbiz.de/10009476073
Saved in:
3
Decision Making with Uncertainty: Applications to Queueing
Theory
and Market Research.
Potoff, Matthew L.
-
2009
In the first section, a firm with two servers must decide how to dynamically route arriving customers and allocate servers to two separate queues. The servers may work together or separately, and we provide insights into how the firm should optimally route customers and assign servers to queues....
Persistent link: https://www.econbiz.de/10009476546
Saved in:
4
Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators
Kale, Sudhir H.
;
Spence, Mark T.
-
2009
follow an ethnocentric approach when planning
marketing
activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino
marketing
adaptations …
marketing
strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Saved in:
5
Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence
Pentecost, Robin D
;
Spence, Mark T
-
2009
Schema congruency
theory
suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the …
Persistent link: https://www.econbiz.de/10009441744
Saved in:
6
Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention
Kale, Sudhir H.
;
Pentecost, Robin D.
;
Zlatevska, Natalina
-
2010
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
Saved in:
7
Consumers' Reciprocal Behaviors in the Hospitality Industry
Bae, Jung-in
;
Kwon, Jun Mo
;
Blum, Shane C.
-
2011
Word-Of-Mouth (WOM) has long been considered to be one of the most important
marketing
tools. The Internet has created … many variations to traditional WOM. Building on reciprocity
theory
, this study will focus on Positive Word-of-Mouth (PWOM …
Persistent link: https://www.econbiz.de/10009467873
Saved in:
8
French Fashion Industry: The Introduction of a Fashion Brand to the French Market
Thomas, Kristen
-
2009
create a business and
marketing
plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My
marketing
plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and
marketing
…
Persistent link: https://www.econbiz.de/10009455838
Saved in:
9
Campus Consignment
DeAngelo, Krista
-
2009
Marketing
and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
Saved in:
10
The Psychology and Behavior of Consumers in the Fashion Industry
DeLace, Jessica
-
2011
psychological concepts in their
marketing
and branding tactics. …
Persistent link: https://www.econbiz.de/10009455912
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