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Economic Uncertainty of Weight and Market Parameters for Advanced Space Launch Vehicles

Whitfield, Jeff A.; Olds, John R. - 1998

This paper reports the results of a study that evaluated the economic risk inherent in market variability and the uncertainty of developing weight estimates for an advanced space launch vehicle program. The purpose of this study was to determine the sensitivity of a business case for advanced...

Persistent link: https://www.econbiz.de/10009476073

Decision Making with Uncertainty: Applications to Queueing Theory and Market Research.

Potoff, Matthew L. - 2009

In the first section, a firm with two servers must decide how to dynamically route arriving customers and allocate servers to two separate queues. The servers may work together or separately, and we provide insights into how the firm should optimally route customers and assign servers to queues....

Persistent link: https://www.econbiz.de/10009476546

French Fashion Industry: The Introduction of a Fashion Brand to the French Market

Thomas, Kristen - 2009

create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and marketing …

Persistent link: https://www.econbiz.de/10009455838

Campus Consignment

DeAngelo, Krista - 2009

Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …

Persistent link: https://www.econbiz.de/10009455891

The Psychology and Behavior of Consumers in the Fashion Industry

DeLace, Jessica - 2011

psychological concepts in their marketing and branding tactics. …

Persistent link: https://www.econbiz.de/10009455912

Marketing for a Non-Profit

Foutsitzis, Katerina - 2011

I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors … project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome …

Persistent link: https://www.econbiz.de/10009455914

CIPR Guest Lecture - Sarah McCartney 'Inside Out'

Leeds Metropolitan University - 2010

The fourth lecture in the CIPR guest lecture series was led by writing guru, Sarah McCartney. Aside from writing the LUSH Times, which is read by over one million people, Sarah has also pursued her own interests, launching her Yogateds company with her mother, as well as writing a book called...

Persistent link: https://www.econbiz.de/10009462221

Consumers' Reciprocal Behaviors in the Hospitality Industry

Bae, Jung-in; Kwon, Jun Mo; Blum, Shane C. - 2011

Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created …

Persistent link: https://www.econbiz.de/10009467873

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Persistent link: https://www.econbiz.de/10009484485

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Persistent link: https://www.econbiz.de/10009441736