Showing 1 - 10 of 18
Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...
Persistent link: https://www.econbiz.de/10009441184
Engineers and product designers have developed sophisticated models to predict the technical performance of their designs, yet they seldom quantify how performance affects the desirability of the resulting products to consumers. Without this information, managers have difficulty judging which...
Persistent link: https://www.econbiz.de/10009476585
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...
Persistent link: https://www.econbiz.de/10009476759
The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about Millennium Products and the Design Council's Sharing Innovation web site. The Sharing Innovation project examined over 80% of the 1000 plus Millennium Products, looking at their...
Persistent link: https://www.econbiz.de/10009461249
As we are about to enter both a new century and new millennium the human race appears to be engaging in universal stock taking. Auditing the past seems to be a means of coming to terms with the future.Design is not exempt from these phenomena. Both designers and design educationists are...
Persistent link: https://www.econbiz.de/10009461253
their members in 3 important producing Countries: Italy,Spain and France. The analysis is based on operational programs …
Persistent link: https://www.econbiz.de/10009445952
The Linder hypothesis states that countries of similar income per capita should trade more intensely with one another. This hypothesis has attracted substantial research over decades, but the empirical evidence has failed to provide consistent support for it. This paper shows that the reason for...
Persistent link: https://www.econbiz.de/10009477275
This dissertation involves three essays, studying firms' decision-making on marketing mix variables. Specifically, the first essay (Chapter 2) studies the effects of distribution channels on firms' advertising content decision. In many markets, consumers may not have full information of product...
Persistent link: https://www.econbiz.de/10009477743
The report presents data on international oil production, demand, imports, exports, and stocks. The report has four sections. Section 1 contains time series data on world oil production, and on oil demand and stocks in the Organization for Economic Cooperation and Development (OECD). This...
Persistent link: https://www.econbiz.de/10009436750
This report presents data on international oil production, demand, imports, exports, and stocks. The report has four sections. Section 1 contains time series data on world oil production, and on oil demand and stocks in the Organization for Economic Cooperation and Development (OECD). This...
Persistent link: https://www.econbiz.de/10009436896