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Persistent link: https://www.econbiz.de/10004594127
Persistent link: https://www.econbiz.de/10004594128
Persistent link: https://www.econbiz.de/10004594129
Persistent link: https://www.econbiz.de/10004594130
in this dissertation develop quantitative marketing research methods that use choice experiments to provide designers …
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While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail …
Persistent link: https://www.econbiz.de/10009476759
Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...
Persistent link: https://www.econbiz.de/10009441184
The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about Millennium Products and the Design Council's Sharing Innovation web site. The Sharing Innovation project examined over 80% of the 1000 plus Millennium Products, looking at their...
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