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Exploring design and innovation: further developments in the innovation curriculum
Tabor, Emma; Chappell, Alison - 2001
The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about … Millennium Products and the Design Council's Sharing Innovation web site. The Sharing Innovation project examined over 80% of the … innovation. Part of the research will also be looking at ways of extending the curriculum developments in the teaching of …
Persistent link: https://www.econbiz.de/10009461249
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When Advance Purchase need to be Made for Future Consumption – An Empirical Investigation of Consumer Choice under Bucket Pricing
Sun, Bao-Hong; Sun, Yacheng; Li, Shibo - 2006
Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...
Persistent link: https://www.econbiz.de/10009441184
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Essays on Integrating Product Design and Marketing Research.
Feit, Eleanor Mc Donnell - 2009
Engineers and product designers have developed sophisticated models to predict the technical performance of their designs, yet they seldom quantify how performance affects the desirability of the resulting products to consumers. Without this information, managers have difficulty judging which...
Persistent link: https://www.econbiz.de/10009476585
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Game theoretic derivations of competitive strategies in conjoint analysis
Choi, S. Chan; DeSarbo, Wayne S. - 1993
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...
Persistent link: https://www.econbiz.de/10009476759
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Brave new world - meeting the needs of society in the twenty first century, the role of design and design education
Bird, Edward - 1999
As we are about to enter both a new century and new millennium the human race appears to be engaging in universal stock taking. Auditing the past seems to be a means of coming to terms with the future.Design is not exempt from these phenomena. Both designers and design educationists are...
Persistent link: https://www.econbiz.de/10009461253
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What is brand mimicry? a conceptual investigation in the luxury brand industry
Huimin, Teah - 2010
innovation. While Mimicry has been applied to various areas of sciences such as engineering, biomimetics and behavioural sciences … whether mimicry inhibits innovation, or which type of mimicry would be better evaluated. As such, mimicry in Marketing is …
Persistent link: https://www.econbiz.de/10009435010
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Patents and Antitrust: Application to Adjacent Markets
Economides, Nicholas; Herbert, WILLIAM N.; Calvo and … - NYU Stern School of Business - 2007
between innovation and economic efficiency.Where a patent holder's invention uses an interface with adjacentproducts, the … goods; design changes tomedical devices; and changes in drug formulas. While the patent lawsprovide a spur to innovation by …
Persistent link: https://www.econbiz.de/10009435110
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The Great Realignment: How the Changing Technology of Technological Change in Information Technology Affected the US and Japanese IT Industry, 1983-1999
Arora, Ashish; Branstetter, Lee; Drev, Matej - 2009
This paper empirically shows that innovation in Information Technology (IT) has become increasingly dependent on and … intertwined with innovation in software. This change in the nature of IT innovation has had differential effects on the …’s contribution in IT innovation and the differential innovation performance of US and Japanese electronics, semiconductors, and …
Persistent link: https://www.econbiz.de/10009441225
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A view of entrepreneurship and innovation from the economist 'for all seasons' Joseph S. Schumpeter
Harvey, Michael; Kiessling, Timothy; Moeller, Miriam - 2010
entrepreneurship on one of their champions, Joseph Schumpeter. Schumpeter's insights on innovation and entrepreneurship issues are …, though imperfectly, without interference. Originality/value - The paper suggests that innovation and entrepreneurship are the …
Persistent link: https://www.econbiz.de/10009441592
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Keeping pace with change in SMEs: creating and maintaining congruence and consistency in SMEs in transition economies.
Robinson, David A - 2008
option; it is crucial to the ongoing success of global businesses. Leadership that encourage innovation and entrepreneurial … create shared perceptions that support innovation and entrepreneurship. This paper argues for congruency, as well as …
Persistent link: https://www.econbiz.de/10009441634