Research has repeatedly shown that when groups whose members have varying expertise are combined to make a decision, they tend to discuss common information at a higher rate than unique information, hindering their ability to make the best decision. In response to these findings and the fact...

I have always been interested in all aspects of the fashion industry, from apparel production to retail sales. After interning in the sales department of a New York based designer, I became fascinated by the customers who spent over $10,000 to revamp their wardrobe every season. Were these women...

The integration of philanthropy into corporate advertising and sales promotion campaigns is becoming a popular persuasion tactic. Companies are now using product advertising to portray themselves as benefactors of charities and social causes. The underlying marketing premise is that a firm can...

Relationship marketing is emerging as a major theme in the marketing literature. Its central focus is the establishment, development, and maintenance of relationships between exchange partners (Morgan and Hunt 1994). The relationship definition of marketing states that the goal of "marketing is...

This study examines the time perspective (TP) and intertemporal choice biases that exist among professional financial advisors, and the extent to which those biases impact their decision making. Certified Financial Planners (CFP® ) from various types of firms (accounting, insurance, securities,...

As a social phenomenon, the elitist, snobbish and conspicuous nature of luxury in Europe and early America, described in Veblen's (1899) "Theory of the Leisure Class," has transcended into a democratized new luxury in the United States. This new luxury empowers a larger portion of the population...

Through the analysis of qualitative data, this research applies institutional theory and the resource-based perspective to examine why public accounting firms adopt women-friendly human resource management policies. The study reveals that 5 types of institutional pressures explain why...