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This dissertation examines the evolution of the market and the firms in the context of an emerging innovative race in the U.S. pharmaceutical industry. The history shows the existence of two distinct industry regimes. Before 1940, the industry can best be characterized as a competitive regime in...
Persistent link: https://www.econbiz.de/10009439017
This semiotic analysis demonstrates how pharmaceutical companies strategically frame depression within the hotly contested terrain of direct-to-consumer (DTC) advertising. The study tracks regulation of the pharmaceutical industry, relative to DTC advertising, including recent industry codes of...
Persistent link: https://www.econbiz.de/10009484498
institutional legitimacy) and to market drug-producing crops called Plant Made Pharmaceuticals (an instance of actional legitimacy …. Consumers were more slightly more likely to acknowledge the industry's right to market Plant Made Pharmaceuticals (r = .257 … as a big business entity and to market Plant Made Pharmaceuticals. …
Persistent link: https://www.econbiz.de/10009430368
For at least 15 years Members of Congress have continued to ask: How many U.S. manufacturing plants have closed? For at least 15 years they have continued to ask: How many U.S. manufacturing plants have relocated abroad, and where have they gone? For at least 15 years the answer has been: For...
Persistent link: https://www.econbiz.de/10009482934
Peter Drucker lectures about the knowledge worker. During his talk, he discusses: supply as the center of today’s corporation, the change in structure and character of the workforce, the main function of a job, work as portable and specialized, the importance of making oneself understood and...
Persistent link: https://www.econbiz.de/10009429638