(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

negative emotion or disapproval, can enforce fair economic exchange. However, scholars are only beginning to understand the … expression of disapproval, or negative emotion, plays an important role in promoting fair decision making. We study one …

Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising …

present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

century, as the traditional advertising model evolves thanks to changes in technology, markets, commercial clutter, and … in favor of heterarchical collaboration. It is, in short, advertising that tries not to seem like advertising. By … cultural logic at work, I identify and analyze common themes of power and practice that animate otherwise disparate advertising …

the expected winning price and profitability. This suggests that an intense advertising campaign that raises awareness for … the auction and derive the auctioneer’s optimal advertising policy. Our results suggest that controlling growth by … limiting advertising spending can encourage consumer retention and increase an auctioneer’s long term profitability. …