(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

This study conducts a gap analysis on Generation Y (Gen Y) customer expectation and perception towards lifestyle hotels …

, perception and design. It also provides an overview of neuroscience and its analytical techniques as applied to the banknote … sensory stimulation on banknote perception, and for assessing different cognitive processes such as visual interest, memory …, emotions and sustained attention on the different areas of interest on the banknote, as described in the different perception …

Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising …

present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …