Similar Search Results

Change agents and the evolution of the United States pharmaceutical industry, 1920--1960

Lee, Jeho - 1996

This dissertation examines the evolution of the market and the firms in the context of an emerging innovative race in the U.S. pharmaceutical industry. The history shows the existence of two distinct industry regimes. Before 1940, the industry can best be characterized as a competitive regime in...

Persistent link: https://www.econbiz.de/10009439017

"Your Life is Waiting!": Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising

Grow, Jean; Park, Jin Seong; Han, Xiaoqi - 2006

This semiotic analysis demonstrates how pharmaceutical companies strategically frame depression within the hotly contested terrain of direct-to-consumer (DTC) advertising. The study tracks regulation of the pharmaceutical industry, relative to DTC advertising, including recent industry codes of...

Persistent link: https://www.econbiz.de/10009484498

Consumer construction of the agricultural biotechnology industry's legitimacy: An empirical test of values congruency as institutional and actional legitimacy formation

Mosley, Raul A - 2006

institutional legitimacy) and to market drug-producing crops called Plant Made Pharmaceuticals (an instance of actional legitimacy …. Consumers were more slightly more likely to acknowledge the industry's right to market Plant Made Pharmaceuticals (r = .257 … as a big business entity and to market Plant Made Pharmaceuticals. …

Persistent link: https://www.econbiz.de/10009430368

Electricity savings from residential appliance standards in Sweden

Turiel, I.; Lebot, B. (Agence Francaise pour la … - 2008

This paper discusses the energy savings that could be obtained in Sweden by instituting specific standards for five … appliances: Refrigerators, freezers, dishwashers, clothes washers, and clothes dryers. At the present time, Sweden has no minimum …

Persistent link: https://www.econbiz.de/10009435878

Electricity savings from residential appliance standards in Sweden

Turiel, I.; Lebot, B. [Agence Francaise pour la … - 2008

Persistent link: https://www.econbiz.de/10009436768