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The economics of marketing and advertising
Moriarty, William D. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594125
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The marketing problem : how it is being tackled in U.S.A.
Elbourne, Edward T. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594126
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Scientific sales management today
Hoyt, Charles W. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594127
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Cases on industrial marketing
Copeland, Melvin Thomas - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594128
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The psychology of advertising
Scott, Walter Dill - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594129
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Marketing research technique
White, Percival - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594130
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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989