The best control is that which leaves freedom for innovation and creativity. Like many media companies, Republic was divided into a number of semi-autonomous production units. The resulting "bounded chaos" (Hubler 1989) insulated each unit from influence and "entrainment" by the others. It...

The integration of philanthropy into corporate advertising and sales promotion campaigns is becoming a popular persuasion tactic. Companies are now using product advertising to portray themselves as benefactors of charities and social causes. The underlying marketing premise is that a firm can...

Relationship marketing is emerging as a major theme in the marketing literature. Its central focus is the establishment, development, and maintenance of relationships between exchange partners (Morgan and Hunt 1994). The relationship definition of marketing states that the goal of "marketing is...

This study examines the time perspective (TP) and intertemporal choice biases that exist among professional financial advisors, and the extent to which those biases impact their decision making. Certified Financial Planners (CFP® ) from various types of firms (accounting, insurance, securities,...

As a social phenomenon, the elitist, snobbish and conspicuous nature of luxury in Europe and early America, described in Veblen's (1899) "Theory of the Leisure Class," has transcended into a democratized new luxury in the United States. This new luxury empowers a larger portion of the population...

The purpose of this study is to determine whether confidence inflation in eyewitness testimony can be altered by the effects of self-perception and public commitment, as manipulated by identification style. In order to investigate these specific effects, identifications and confidence reports...

Through the analysis of qualitative data, this research applies institutional theory and the resource-based perspective to examine why public accounting firms adopt women-friendly human resource management policies. The study reveals that 5 types of institutional pressures explain why...

The last ten years have seen a large increase in the number of products available. Many believe this increased variety will allow consumers to obtain more ideal products for themselves. One difficulty that arises, however, is how consumers will find such niche products among so many choices....

Identifying effective strategies for encouraging individuals to disclose their personal information on the Internet is important for marketers. In today's information-based economy, access to consumer data is imperative for organizations in conducting marketing activities. However, the extant...