Narrow search
Showing 1 - 10 of 636
Cover Image
The economics of marketing and advertising
Moriarty, William D. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594125
Cover Image
The marketing problem : how it is being tackled in U.S.A.
Elbourne, Edward T. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594126
Cover Image
Scientific sales management today
Hoyt, Charles W. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594127
Cover Image
Cases on industrial marketing
Copeland, Melvin Thomas - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594128
Cover Image
The psychology of advertising
Scott, Walter Dill - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594129
Cover Image
Marketing research technique
White, Percival - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594130
Cover Image
What is Innovation in the Hospitality and Tourism Marketplace? A Suggested Research Framework and Outputs Typology
Sipe, Lori J; Testa, Mark - 2009
Researchers have pointed to the dearth of innovation studies in the services sector relative to manufacturing (Prajogo … this paper, we offer a comprehensive framework for researching innovation in hospitality that comprises drivers of … innovation, innovation outputs, and their connections with business performance. The framework synthesizes the research in the …
Persistent link: https://www.econbiz.de/10009467983
Cover Image
The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation
Micheels, Eric T.; Gow, Hamish R. - 2010
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009446154
Cover Image
Advertising, innovation and economic growth
Cavenaile, Laurent; Roldán, Pau - 2019
Este artículo analiza las consecuencias que los gastos publicitarios tienen para la dinámica empresarial y el crecimiento económico, a través de la interacción entre la publicidad y los gastos en investigación y desarrollo (I+D) en las empresas. Presentamos un modelo de crecimiento...
Persistent link: https://www.econbiz.de/10012532161
Cover Image
Dienstleistungsneugründungen in Baden-Württemberg
Zeeb, Hartmut - 1999
In den letzten beiden Jahrzehnten haben die unternehmensnahenDienstleistungen beträchtlich anBedeutung gewonnen. Die Studie soll Anhaltspunkteüber sich herausbildende Strukturen und Muster diesesdynamischen Sektors liefern. Dazu werden dieGründungsaktivitäten im Dienstleistungsbereich...
Persistent link: https://www.econbiz.de/10009467479