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The economics of marketing and advertising
Moriarty, William D. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594125
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The marketing problem : how it is being tackled in U.S.A.
Elbourne, Edward T. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594126
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Scientific sales management today
Hoyt, Charles W. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594127
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Cases on industrial marketing
Copeland, Melvin Thomas - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594128
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The psychology of advertising
Scott, Walter Dill - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594129
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Marketing research technique
White, Percival - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594130
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Customer induced uncertainty and its impact on organizational design
Chowdhury, Sanjib Kumar - 1999
How firms facing environmental uncertainty should organize their activities remains an important and challenging question for today's managers and organizational researchers. Proponents of contingency theory have argued that organizations must adjust their activities to fit the level of...
Persistent link: https://www.econbiz.de/10009475060
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Community quality of life indicators : best cases
Sirgy, Mack Joseph (contributor) - 2004
Persistent link: https://www.econbiz.de/10004504125