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1
Performance measurement in the Australian online securities marketplace
Dubelaar, Chris
;
Tsarenko, Yelena
;
Gabbott, Mark
-
2003
This study examines performance measurement in on-line securities companies in the Australian marketplace.
Marketing
…
Persistent link: https://www.econbiz.de/10009441650
Saved in:
2
Pigs in Cyberspace: A Natural Experiment Testing Differences between Online and Offline Club-Pig Auctions
Roe, Brian E.
;
Wyszynski, Timothy E.
-
2011
We find sale prices and net revenues received by sellers in the Midwestern club pig market are higher at traditional face-to-face auctions than at comparable Internet auctions. The comparison overcomes adverse selection issues that commonly plague such analyses by using data from sellers that...
Persistent link: https://www.econbiz.de/10009442785
Saved in:
3
Marketing
architectural services : the role of the internet in
marketing
architectural services in the Western Cape
Grosskurth, Lisa Kathrin
-
2008
The research study provides an overview of the deployment of
marketing
by architectural practices in the Western Cape … bans, make
marketing
an increasingly important competitive tool for architectural service providers in South Africa … still reluctant to engage in
marketing
activities to promote their firms, remaining largely reactive and preserving a myopic …
Persistent link: https://www.econbiz.de/10009447196
Saved in:
4
Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter
-
2008
working with customers and competitors using Internet technology, the role of
marketing
is critical; within
marketing
, brand …
Persistent link: https://www.econbiz.de/10009447199
Saved in:
5
Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators
Kale, Sudhir H.
;
Spence, Mark T.
-
2009
follow an ethnocentric approach when planning
marketing
activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino
marketing
adaptations …
marketing
strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Saved in:
6
Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence
Pentecost, Robin D
;
Spence, Mark T
-
2009
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
Saved in:
7
Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention
Kale, Sudhir H.
;
Pentecost, Robin D.
;
Zlatevska, Natalina
-
2010
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
Saved in:
8
Consumers' Reciprocal Behaviors in the Hospitality Industry
Bae, Jung-in
;
Kwon, Jun Mo
;
Blum, Shane C.
-
2011
Word-Of-Mouth (WOM) has long been considered to be one of the most important
marketing
tools. The Internet has created …
Persistent link: https://www.econbiz.de/10009467873
Saved in:
9
French Fashion Industry: The Introduction of a Fashion Brand to the French Market
Thomas, Kristen
-
2009
create a business and
marketing
plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My
marketing
plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and
marketing
…
Persistent link: https://www.econbiz.de/10009455838
Saved in:
10
Campus Consignment
DeAngelo, Krista
-
2009
Marketing
and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
Saved in:
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