In order to meet with the obstacles of market saturation and the resulting cut-throat competitionin the home countries of most of the top food retailers, they use the chance to participate in theincreasing standard of living in Asia, South America and Central- and Eastern Europe. Thus,retail...

Internationalization is one of the most important trends in retailing today. This process is not new, however hasaccelerated in the last two decades. It was less than 30 years ago that almost all of the world’s retail firms were purenational firms with a negligible share in foreign markets....

Because loyal consumers are less likely to switch to competitors and because they are more tolerant toincreases in price than non-loyal consumers, one of the main aims of firms is the “generation” of loyal consumers.But what is consumer loyalty? The marketing literature emphasises that for...

Nowadays, consumers do not just consider the functional use of a product important, but also the emotional experiences a product is able to provide. These emotional experiences are sated with non-material elements of a product whose accordant importance depend on the values held by consumers....

Nowadays, consumers usually do not just consider the functional use of a product. At least equally important are the emotional experiences that are tied up with the product and that are sated with non-material elements of a product. Which non-material elements of a product are considered...