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This study focuses on the 42 traits of brand personality (Aaker 1997) of nine drink brands spanning across three drink segments - fizzy drink, mineral water and energy drink, and measure the congruity of the brands' personalities (five dimension) to the consumer (drinker) of those brands. Based...
Persistent link: https://www.econbiz.de/10009434878
This study investigates customer satisfaction using a market segmentation approach. Yet emerging customer satisfaction …
Persistent link: https://www.econbiz.de/10009441609
Results from a pilot application of Defra’s segmentation model applied to the Farm Business Survey for England are … five segmentation groups: Custodians (14.0%); Lifestyle Choice (7.2%); Pragmatists (53.3%); Modern Family Business (21 … average FBI. Variation in regional tendencies across the segmentation groups was observed, with variation also noted for forms …
Persistent link: https://www.econbiz.de/10009446723
research analyzed the market segmentation strategy of products made of turkey meat, as well as the purchase behavior based on … segmentation strategy was observed for turkey derivates, but most prices were significantly higher than poultry ones. It was also …
Persistent link: https://www.econbiz.de/10009446738
, women’s occupational integration and changes in men’s career entry. I find that: (1) Erosion in the employment opportunities … employment on educational differences in marriage trends is small for whites. For both races, educational differences in the …
Persistent link: https://www.econbiz.de/10009439049
official unemployment, combined with a low share of the private sector in the aggregate employment. However, the cumulative … fall in employment since 1990 has been similar to other transition economies, leading to a sharp reduction of labor force …
Persistent link: https://www.econbiz.de/10009476683
The first two essays of this dissertation use policy experiments to show that low-skilled newly arriving immigrants help keep the economy in geographic equilibrium by differentially selecting destinations that provide better labor market prospects. The first essay finds that immigrants choose...
Persistent link: https://www.econbiz.de/10009477369
In three chapters I study the formation of social networks, and the impact the structures that arise may have in various economic settings. First, I develop a model of social network formation with heterogeneous agents and incomplete information. The model predicts an equilibrium in which agents...
Persistent link: https://www.econbiz.de/10009477798
employment and earnings outcomes. I hypothesize that incarceration results in career earnings penalties over and above those …
Persistent link: https://www.econbiz.de/10009431216
Lesotho; and has slightly declined in Ghana. The underlying factors with regard to the apparent increase hinge on the …
Persistent link: https://www.econbiz.de/10009438868