O mercado nacional de FLV (frutas, legumes e verduras) vem crescendo significativamente nos últimos anos. Contudo, devido à grande perecibilidade destes produtos, a qualidade dos mesmos está condicionada a processos de padronização, seleção, classificação, embalagem e transporte...

Recent scholarship suggests that combining insights from real option theory with transaction cost economics may improve decision-making models. In response to this suggestion we develop and test a model of international entry mode choice that draws from both perspectives. Examining samples of...

Innovation comprises the processes of invention and commercialization. While the importance of innovation, especially commercialization, has been widely recognized, existing studies have largely overlooked the commercialization process. By examining the determinants of uses and nonuses of...