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The phenomenon of sponsored search advertising – where advertiserspay a fee to Internet search engines to be displayed alongside organic(non-sponsored) web search results – is gaining ground as thelargest source of revenues for search engines. Using a unique paneldataset of several hundred...
Persistent link: https://www.econbiz.de/10009435128
We consider an economic order quantity model where the supplier offers an all-units quantity discount and a price sensitive customer demand. We compare a decentralized decision framework where selling price and replenishment policy are determined independently to simultaneous decision making....
Persistent link: https://www.econbiz.de/10009447452
While hotels come up with various discount strategies to attract consumers, especially during a recession, both hotels and consumers seem to favor dynamic pricing. Previous studies also indicated that price discounts give consumers not only monetary benefits but also positive emotional...
Persistent link: https://www.econbiz.de/10009467918
This dissertation discusses substitution effects on retail pricing problems. In the presence of substitutable products, the inventory levels and prices of different products interact in complicated ways and, therefore, insights developed in the context of single-product pricing problems do not...
Persistent link: https://www.econbiz.de/10009477436
This dissertation consists of two distinct lines of research e orts. Chapter 2 proposes a general methodology to seek robust solution to multi-stage stochastic optimization problems. Chapters 3, 4 and 5 all deal with models that arise from inventory management and dynamic pricing. Chapter 2...
Persistent link: https://www.econbiz.de/10009477870