This dissertation, motivated by the experiences of a US-based semiconductor manufacturer, presents an integrated model of incentive problems arising in forecasting and capacity allocation in a multi-plant, multi-product context. The firm studied in this dissertation allocates capacities to the...

This dissertation involves three essays, studying firms' decision-making on marketing mix variables. Specifically, the first essay (Chapter 2) studies the effects of distribution channels on firms' advertising content decision. In many markets, consumers may not have full information of product...