of segmentation and positioning. The only requirement is the availability of three-way data (numerous respondents … evaluate numerous brands according to numerous attributes). The implicit consideration of interrelations between positioning … analyze market information in depth and arrive at a profound basis for segmentation and positioning decisions. In this study …

another as part of identity construction. This dissertation attempts to answer the following research questions: 1. Do self …-concept and identity motivate consumers to engage in electronic word-of-mouth (eWOM)? 2. Is there a conceptual model to represent …, hypotheses were tested using structural equation modeling (SEM). The results suggest that self-concept and identity indeed …

engaged in a process of “territorial competition” inan integrated world economy. The identity of the region can be used as a …

are different regarding gender, status and relationship type. In this dissertation, I explain gender-based differences in … variables: gender-based homophily, status, and relationship type. In Study 1 and Study 2, I test the effect of status alone and … then the interaction between status and gender-based homophily to determine who men and women are most likely to approach …

The extent of openness to international trade may alter incentives differentially by gender for labor force … participation, particularly in economies in which gender differentials in human capital investments such as schooling are large and … in which norms about gender behaviors are strong. This paper uses historical census data since 1951 and two recent Labor …

the relationship between earnings and housework, the “economic exchange” and “gender display” hypotheses. Our …