claims, foodproduct attributes, consumer healthy life attitude. The results show that the condition of the seriously …

consumer’squality perception of bread towards sensory,health and nutrition attributes. Consumer’s quality perception of bread …

the growing consumer concern with diet-health relationships. Prior research has shown that the presence of this … conducted to identify the effect of multiple health and nutrition information sources on consumer food choice, taking into … account preference heterogeneity using a latent class approach. Results show that different consumer groups can be identified …

This research investigates the effects of an extreme value (outlier) on a consumer’s reference price, and ultimately …, the consumer’s choice. In a controlled experiment two hundred Bryant University students were presented with a choice task …

Consumer behaviour analysis represents an important field of study in marketing. Particularly strategy development for …, behaviour and psychology of consumers. While materialism has been found to be one of the important elements in consumer … growing prevalence of dysfunctional buying that has raised concern in consumer societies. Present studies and analyses on …