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The brand-personality of three categories of drinks in Australia

Liang, Johan; Lee, Wai - 2010

This study focuses on the 42 traits of brand personality (Aaker 1997) of nine drink brands spanning across three drink segments - fizzy drink, mineral water and energy drink, and measure the congruity of the brands' personalities (five dimension) to the consumer (drinker) of those brands. Based...

Persistent link: https://www.econbiz.de/10009434878

Consumer behaviour and satisfaction

Dubelaar, Chris; Wahyuningsih, - 2004

This study investigates customer satisfaction using a market segmentation approach. Yet emerging customer satisfaction …

Persistent link: https://www.econbiz.de/10009441609

Explaining Variation in Farm and Farm Business Performance in Respect to Farmer Segmentation Analysis

Wilson, Paul; Harper, Nicholas; Darling, Richard - 2011

Results from a pilot application of Defra’s segmentation model applied to the Farm Business Survey for England are … five segmentation groups: Custodians (14.0%); Lifestyle Choice (7.2%); Pragmatists (53.3%); Modern Family Business (21 … average FBI. Variation in regional tendencies across the segmentation groups was observed, with variation also noted for forms …

Persistent link: https://www.econbiz.de/10009446723

ACEITAÇÃO E SEGMENTAÇÃO DO MERCADO DE PRODUTOS DERIVADOS DA CARNE DE PERU

Pulici, Rodrigo; Alves, Flavio Rocha; Gameiro, Augusto … - 2008

research analyzed the market segmentation strategy of products made of turkey meat, as well as the purchase behavior based on … segmentation strategy was observed for turkey derivates, but most prices were significantly higher than poultry ones. It was also …

Persistent link: https://www.econbiz.de/10009446738

Factors influencing paradoxes of technology adoption and consumption

Ting, Sherman; Dubelaar, Chris; Dawson, Linda - 2005

With the rise of the internet and mobile telephony, many agree that Mobile-Business is the logical next step in the Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and organisations gain true value from the adoption and...

Persistent link: https://www.econbiz.de/10009441652

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

Purpose – Most of the growth in casino expansion for the foreseeable future will take place in Asia. Western casino operators appreciate the immense opportunities afforded by the Asian markets, but judging by their performance abroad some have not adapted in ways necessary to survive and...

Persistent link: https://www.econbiz.de/10009441736

Clustering of groups of regular customers in horticultural retail stores in Austria

Gabriel, Andreas; Menrad, Klaus - 2008

Paper prepared for presentation at the First Symposium on Horticulture in Europe(SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA,APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and theInternational Society for Horticultural Science

Persistent link: https://www.econbiz.de/10009442634

MOTIVE FÜR DEN KAUF EINER HEIZUNG - ERGEBNISSE EINER VERBRAUCHERBEFRAGUNG MIT DEM SCHWERPUNKT "HOLZPELLETHEIZUNGEN"

Decker, Thomas - 2007

Paper prepared for presentation at the 7th Industrieforum PelletsStuttgart (Germany), 10th October 2007

Persistent link: https://www.econbiz.de/10009442671

A consumer perspective of green event performance

von der Heidt, Tania; Firmin, Rose - 2009

This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...

Persistent link: https://www.econbiz.de/10009475187

Credibility of Collective Brand as a Source of Equity: An Empirical Application for Spanish Wine Market

Dopico, Domingo Calvo; Blazquez, F.; Tudoran, A. - 2009

The appearance of consumers groups increasingly concerned about the quality of food products, togetherwith an increasingly competitive environment and domestic saturated markets, has led companies to achievingdifferentiated quality. The wine sector is immersed in this situation. Valuation of...

Persistent link: https://www.econbiz.de/10009445955