In order for a company to operate effectively within today’s marketplace, an information system (IS) represents a necessary business asset in terms of efficiency and productivity. Still, despite the ongoing advances in technology, an IS stands out as an expensive asset due to the amount of...

In the last 15 years, the trend of NGOs working in cooperation with business has developed considerably. The global community – including leaders of international governmental institutions and of the non-profit sector as well as some business leaders – has recognized the importance of...

Fair Trade is defined as a set of socio-economic activities which are alternative to traditional and international trade. It began from the belief that the principal market's laws tend to cause serious damage to the South, and especially to the many workers devoted to 'agriculture'.The concept...

Coffee consumption in China is increasing rapidly over the recent years. This study offers one of the few initial attempts to not only understand general consumption behavior associated with Chinese coffee, but to explore the viability of niche markets for coffee with the credence attribute...

Objective of this paper is to analyse themotivations in the purchase of Fair Trade (FT) foodproducts sold in the World Shops (WS) in order tocharacterize WS consumer profiles according to theethical content of their motivations. A questionnaire hasbeen distributed, at this end, to a sample of...

Consumers in developed countries are increasingly interested in the consumption of food products incorporating ethical aspects, particularly fair trade products. These products are usually distributed in a network of World Shops and, more recently, in supermarkets and shopping centres. The fair...

Many products consumed on college campuses such as coffee and chocolate come from developing countries where producers are often paid insufficiently and exploited. Fair Trade certification of products guarantees producers a fair price and other social benefits. The objective of my CE/T project...

Abstract In-house food service brands operating on college campuses struggle to build brand image without consumer awareness. Corporate Social Responsibility (CSR) activities may enhance brand image, for the customers, employees and stakeholders (Lee and Heo, 2009). Brown and Dacin (1997)...