Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...

A participação de centros de pesquisas aplicadas, na busca de solução para os problemas de inovação para o agronegócio na região amazônica, está ligada não somente às demandas do setor, mas também, a capacidade da utilização de suas habilidades e capacidades internas e de...

This is a reprint from vol 8 no 2 which has not previously beeen available electronically.In the building sector, value for the customer, is often regarded as being value for money and this, in turn, is achieved by means of competitive tendering. However, there are companies that also focus on...

This paper presents four case studies that explore the adoption and acceptance of mobile technologies and services within the context of the privacy-value-control (PVC) trichotomy. The technologies studied include: the mobile phone, electronic toll payment tags, e-passports, and loyalty card...

In this piece, I take issue with one of the fundamental tenets of law and economics as it has been used to justify gender discrimination in the pricing of life insurance and annuities, namely, that individuals should bear their own identifiable costs so as to avoid misallocation of society's...

The prospect of immigration policy reform has renewed growers’ concerns of serious labor shortages and cost increases given that a large portion of the workforce is unauthorized for U.S. employment. This concern of labor shortages and cost increases is more serious for specialty crop...

Surveys continue to highlight that most senior business executives aredissatisfied with the value they believe their organizations are deriving frominvestments in information technology. What is often forgotten is that IT initself has no inherent value. This value must be unlocked, and only...