Innovation has flourished at the edge of the Internet; however, the core has experienced a slower pace of innovation. This lag is impacting the pace of innovation at the edge and threatening quality as ad hoc solutions are implemented to overcome core network barriers to innovation. Active...

This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st century, as the traditional advertising model evolves thanks to changes in technology, markets, commercial clutter, and audience cynicism, marketers are increasingly exploring new...

We propose an access price determination approach, where the only regulatory instrument is the interconnection charge. Retail prices are set by unconstrained profit maximizing firms. We present a two stage model, solved backwards. In the second stage, the two firms compete freely, taking the...

The main point of this paper is that politicians use the telecommunications industry as a tool for the implementation of social policy.In order to do this they need to control it. They control the industry by legislating the market as a monopoly.This means that politicians prohibit entry in this...

This thesis contains three essays in which the formation of coalitions affects players' bargaining power in input markets. The first essay considers two independent bilateral monopoly markets. It shows that integrating two players on the same side of these independent bilateral monopoly markets...

The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude,...

Critics point to several ethical concerns over USA Today's innovation in form and content of news. The paper: (1) emphasizes form over function, (2) takes brevity and shallowness to extremes, (3) contains too much trivia and fluff, not enough substance, and (4) is too optimistic and amusing....

Problem. The performance of African institutions has been negatively affected by the difficulty of communicating with other institutions. Despite several attempts to use low-cost computer networks to alleviate this problem, little is known about the factors that influence the success of...

The purpose of this dissertation was to explore differences in consumption behavior between consumers who experienced upgraded social status and consumers who did not experience such change. The study was designed to offer marketers information about changes in consumption behavior that occur...

The best control is that which leaves freedom for innovation and creativity. Like many media companies, Republic was divided into a number of semi-autonomous production units. The resulting "bounded chaos" (Hubler 1989) insulated each unit from influence and "entrainment" by the others. It...