Customer satisfaction has been considered one of the most prominent factors in the measurement of marketing strategies and performances. On the other hand, profitability and value of firm are important indicators of companies’ financial performance. Considering the unique differences from...

In this study, the two types of organizations were examined in order to identify the IT adaptation in meetings and convention industry. First, Convention and Visitor Bureaus (CVBs) were studied as an important information brokers and disseminators in the meetings and convention industry. Second,...