The School of Slavonic and East European Studies is one of the world's leading specialist institutions, and the largest national centre in the UK, for the study of Central, Eastern and South-East Europe and Russia; it possesses one of the most important research libraries in its field.

An important lesson of behavioralist research is that individuals' perceptions and preferences are highly manipulable. This article presents empirical evidence of market manipulation, a previously unrecognized source of market failure. It surveys extensive qualitative and quantitative marketing...