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E tanulmány azt vizsgálja, hogy a fenntartható fejlődés közgazdasági fogalmát miképpen lehet hatékonyan bevezetni a köznevelésbe és az iskolán kívüli nevelési tevékenységbe. A fenntartható fejlődésre úgy tekintünk, mint gazdasági, társadalmi és környezetvédelmi...
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A részvételi (más néven participatív vagy deliberatív) demokrácia megvalósítását célzó kezdeményezések XXI. századi eszköze és segítője az online társadalmi kommunikáció. Miután ennek működéséhez elengedhetetlenül szükséges az állampolgárok médiatudatosságának...
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follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
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Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created …
Persistent link: https://www.econbiz.de/10009467873
create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and marketing …
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