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Business use of branding strategies for e-commerce benefits

Onojaefe, Darlington Peter - 2008

This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...

Persistent link: https://www.econbiz.de/10009447199

Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination

Pentina, Iryna - 2008

The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based...

Persistent link: https://www.econbiz.de/10009475012

Privacy, Fair Information Practices and the Fortune 500: The Virtual Reality of Compliance

Schwaig, Kathy Stewart; Kane, Gerald C.; Storey, Veda C. - 2005

Corporate information privacy policies are receiving increased attention in the information privacy debate. Prior studies used Web surveys to analyze the content of online information privacy policies and to assess whether or not the policies comply with a standard known as the Fair Information...

Persistent link: https://www.econbiz.de/10009459010

ONLINE RETAILING IN SPATIALLY DISPERSED OFFLINE MARKETS

Choi, Jeonghye - 2010

This dissertation comprises three essays that study online demand coming from local offline markets. In the first essay, I study two social influence effects reflected in physical proximity and in demographic similarity, respectively, on online demand evolution. As these effects can be...

Persistent link: https://www.econbiz.de/10009439048

Exchange Market for Complex Goods: Theory and Experiments

Fink, Eugene; Johnson, Josh; Hu, Jenny - 2003

The modern economy includes a variety of markets, and the Internet has opened opportunities for efficient on-line trading. Researchers have developed algorithms for various auctions, which have become a popular means of on-line sales. They have also designed algorithms for exchange markets,...

Persistent link: https://www.econbiz.de/10009440957

Power Strips, Prophylactics, and Privacy, Oh My!

Gideon, Julia; Cranor, Lorrie; Egelman, Serge; … - 2006

While Internet users claim to be concerned about online privacy, their behavior rarely reflects those concerns. In this paper we investigate whether the availability of comparison information about the privacy practices of online merchants affects users’ behavior. We conducted our study using...

Persistent link: https://www.econbiz.de/10009441267

A taxonomy of e-health standards to assist system developers

Chavez, Emma; Krishnan, Padmanabhan; Finnie, Gavin - 2009

Building e-health systems requires a good understanding of the range and characteristics of many relevant standards. These standards play an important role in the promotion of coordination amongst the key players in the technical and administrative areas of the e-health arena. Many entities...

Persistent link: https://www.econbiz.de/10009441588

Trust and deception in multi-agent trading systems: A logical viewpoint

Finnie, Gavin; Sun, Zhaohao; Barker, Jeffrey - 2005

Trust and deception have been of concern to researchers since the earliest research into multi-agent trading systems (MATS). In an open trading environment, trust can be established by external mechanisms e.g. using secret keys or digital signatures or by internal mechanisms e.g. learning and...

Persistent link: https://www.econbiz.de/10009441606

Complementary Online Services in Competitive Markets: How Firms Should Adjust Their Strategies Due to Network Effects

Pang, Min-Seok - 2011

promote interactivity among the firm’s customers and exhibit positive network effects. In this paper, we model the competition …. We examine how the market equilibrium changes when the service exhibits network effects, and determine how firms should … adjust their strategies to account for such effects. Specifically, we find that when the service exhibits network effects, a …

Persistent link: https://www.econbiz.de/10009476808

Three Essays on the Economics of Information Systems.

Jian, Lian - 2010

My dissertation contains three studies centering on the question: how to motivate people to share high quality information on online information aggregation systems, also known as social computing systems? I take a social scientific approach to identify the strategic behavior of individuals in...

Persistent link: https://www.econbiz.de/10009476980