This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...

My project "How Green is the Mouse?" analyses the ways in which the Disney Company utilizes various green marketing strategies in an effort to appeal to the growing number of eco-conscious consumers. My study examines different strategies of green marketing and evaluates the use of these...

There has been an increase in environmental concern by travelers in the United States (U. S.). As a result, hospitality companies are taking note and have begun to incorporate environmentally friendly or green practices into their operations. What remains relatively unclear, though, is if the...

In 1991, US electric utilities spent almost $1.8 billion on demand-side management (DSM) programs. These programs cut peak demands 5% and reduced electricity sales 1% that year. Utility projections suggest that these reductions will increase to 9% and 3%, respectively, by the year 2001. However,...

Pacific Northwest Laboratory developed this report for the US Navy's Naval Undersea Warfare Center Division Newport, Rhode Island (NUWC). The purpose of the report was to review options for metering electricity and steam used in the NUWC compound, and to make recommendations to NUWC for...

In order to increase the welfare of society through the implementation of a building energy-performance standard, a method is required by which the least-cost means of obtaining the desired space conditioning of a building can be estimated. In other words, a life-cycle cost model must be...

In the energy arena, the greatest data needs concern the costs and performance of demand-side management (DSM) programs, which are likely to grow in size and importance. It is difficult to assess the contributions that utility DSM programs could make to resolving national energy problems because...

This is the Executive Summary of a report that presents research done in response to a decision by the Colorado Governor's Office of Energy Conservation and Management (OEC) and Colorado utility companies to consider making residential grid-tied photovoltaic (PV) systems available in Colorado....

For the past three years (1989, 1990, and 1991), all US electric utilities that sell more than 120 GWh/year have been required to report to the Energy Information Administration data on their demand-side management (DSM) programs. These data provide a rich and uniquely comprehensive picture of...