examines consumer perceptions of CSR from a more holistic perspective of sustainability, utilizing the recently developed … Global Sustainable Tourism Criteria. Findings reveal that while hotel green efforts impact key marketing outcomes such as … community are suggested to mediate the relationship between these green efforts and the marketing outcomes, implying a hierarchy …

MNC marketing in less developed economies might foreshadow the greater exploitation of disadvantaged consumers predicted … by many critics of expanded free trade. To diffuse the charge of ?exploitative? marketing, it is imperative that … corporate marketing efforts seeking to engage impoverished segments be grounded in a strong ethical framework. This article …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created …

create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and marketing …