This study aims to determine how the influence of perceived quality, brandassociation and brand loyalty in improving purchasing decisions Pepsodenttoothpaste on student Faculty of Law University of North Sumatra, Medan and wherethe most influential variables dominant in influencing purchasing...

This study aims to determine how the influence of brand equity inincreasing customer loyalty of Teh Botol Sosro for students majoring inInformation Systems at the Harapan University of Medan which is the mostinfluential variables dominant in influencing consumer loyalty in the student. Thestudy...

This research is aims to determine and analyze the effect of brand characteristic and company characteristic to brand loyalty to consumer handphone of Nokia at University of North Sumatera. This research is a kind of explanation of research, is research that can be assessed according to its...

This study investigated effects of coffeehouse brand experience and personality on brand prestige and effects of brand prestige on brand relationship quality and brand loyalty. The study also explored the applicability of the four-factor model of brand experience and five-factor model of brand...

A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that affect brand choice. This paper investigates the magnitude and direction of the associations for share of category requirements (SCR), defined as each brand's share among the...

The new emphasis on relationships in marketing has spurred a resurgence of interest in brand loyalty and the positive effect of brand loyalty on company profitability and long-term survival have been well-documented in recent years. Recent research has begun to identify new types and sources of...

This research titled “The influence of the brand trust on Brand Loyalty for the products of Nokia to North Sumatera University officials” . This research aims to determine the positif influence of Brand Trust Variables(Brand reliability and Brand Intention) on Brand Loyalty for the products...

A defining feature of the modern era of computer technologies has been a massive reliance upon the mass consumption of personal operating system software. Currently three products dominate how the world experiences computer operating system – Microsoft‘s Windows, Apple‘s Mac, and Linux....