Dias, Marcelo Fernandes Pacheco; Santos, Silvio Junior; … - 2008
.-----------------------------------------------In the literature of the field of strategy of operations, the competitive criteria must be priorized having as reference the … importance of those for the clients, the comparative performance for the competitors, the existing trade-offs between the … criteria and the availability of strategic resources. Therefore, there is a lack in the literature in how to make this choice …