Concerns in the United States meat industry about food credence attributes, such as environmental degradation, animal welfare and antibiotics usage in live animal production are forcing food suppliers to change marketing strategies. These changes have brought three issues into the forefront of...

Facilitated business-to-business (B2B) word-of-mouth (WOM) is becoming an important marketing tactic. A paucity of academic research has measured the effectiveness of facilitated B2B WOM. Previous research has also failed to adequately measure its effectiveness on target audiences' purchase...

Demand analysis at an individual level, using survey data, is becoming increasingly popular. While such analysis has many benefits it suffers from computational or econometric difficulties associated with non-consumption, i.e., problems associated with binding non-negativity constraints that...