The European and Italian food system is experiencing a change in the relationship with the consumer andwith the distribution. In fact, customers are increasingly demanding, and are attracted, by products that have highquality content and a strong link with the territory.The brands with the price...

Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis of distinctive emotional, rather than...