The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and...

This study was initiated due to the need to address process of moving from strategic planning to strategy implementation within the South African hotel industry. The idea of strategy implementation might seem straightforward: namely that the strategy is formulated and then implemented. However,...

Many researchers (Cronin & Taylor: 1992, 1994, Grönroos, 1984; Parasuraman, Zeithaml & Berry: 1985, 1988) have devoted considerable attention to the development and testing of models for the measurement of service quality. Although some researchers (Chang & Yeh, 2002; Otto & Ritchie, 1996; Sergio & Hudson...

Corporate travel is that segment of the business travel market that can be described as travel undertaken by the employee of a particular organisation that has a substantial travel volume and where travel arrangements are generally consolidated into a centralized function. The management of the...

The objective of this study was to theoretically develop and empirically test a destination competitiveness model that can be used to identify and integrate critical success factors for an international tourism destination. This was done by: * Postulating a destination competitiveness model...

In many organisations, air travel is an essential part of conducting business in order to meet company objectives and goals. The selection of a preferred airline is a complex undertaking. Corporations may obtain discounts based on expenditure commitments; the airline may have a frequent flyer...