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Although existing laboratory research shows that software is often used inefficiently, relatively little is known about (a) how efficiently software is used in a real work environment and (b) the factors that influence the efficiency of individual users. The present research consists of an...
Persistent link: https://www.econbiz.de/10009441867
Much of the research that falls under the umbrella of "services research" has been concerned with perceived service quality. Researchers who try to explain and predict perceived service quality view consumer expectations of services as an important construct in the perceived quality formation...
Persistent link: https://www.econbiz.de/10009477843
While academic research has begun to probe Internet users' underlying beliefs, attitudes, and purchase intent toward Internet advertising, there has been no attempt to develop an underlying theory comparing male versus female users' Internet versus print advertising content information...
Persistent link: https://www.econbiz.de/10009431365
This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information...
Persistent link: https://www.econbiz.de/10009431497
rates and drivers leading to technology adoption and acceptance. This paper discusses how understanding the social structure … approach into understanding the technology consumer by looking at how economic, cultural, social, educational, technological …
Persistent link: https://www.econbiz.de/10009441728
preferred and perceived norms for social interaction in the groups. In the laboratory, simulated organizations founded by women …
Persistent link: https://www.econbiz.de/10009477670
Behavior, Ajzen's (1985) Theory of Planned Behavior, and Bandura's (1991) Social Cognitive Theory of Self-Regulation was … proposed in this study. Structural models of social behavior which posited specific relations between important constructs from … on the dynamic role of the self-concept in predicting social behavior. …
Persistent link: https://www.econbiz.de/10009477758
The current study examines the effect of segregation or integration of the issues under negotiation. Subjects negotiated a transaction under four conditions of Frame (profit or loss) and Agenda (5 segregated issues vs. 1 integrated issue). It also provides a competitive test of several economic...
Persistent link: https://www.econbiz.de/10009477775
An integration of range-frequency theory, a theory of psychophysical judgment, and prospect theory, a theory of choice behavior under risk, is proposed. A critical assumption of prospect theory is that the reference point, which guides the riskiness of choice behavior, is modeled after Helson's...
Persistent link: https://www.econbiz.de/10009477811
role as founding partner of SR7, a provider of social media intelligence, research, strategy development and execution to …
Persistent link: https://www.econbiz.de/10009480726